When a client asked me if I did 'hashtag research', I immediately said no, that's a waste of time and money.
I've made a few posts about it in the past, but Adam (head of IG), recently shared some info about #'s.
Hashtags don't lead to more views, more engagement, more followers, more sales,...
Hashtags help the algorithm categorize your content to share it with the people that might be interested in your piece of content.
Reality check: The only people that actually search for #'s are people that want to engage with accounts from the same niche, for their benefit, not to buy your product/ book your services.
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