So many different platforms and they all look the same

Each platform is starting to look the same, but does that mean we need to copy and paste our strategy and content across all platforms? I'm not so sure about that. I do believe it's almost impossible to be active on each platform. But which ones do we choose?

Should we post short form content on YouTube Shorts instead of TikTok and Instagram?

Should I download Mastodon because Twitter is (becoming) a big mess.

Maybe I can post photos on Vero, because Instagram is too competitive.

What about Clubhouse, do people use it or do we open Twitter Spaces for audio conversations?

And if everyone is leaving Meta, should I use Signal or Telegram instead of WhatsApp and Messenger?

Is BeReal still trendy or are we over it, since the launch of TikTok Now? And Instagram hasn't released its clone yet.

Is Snapchat still alive? Or should I share stories on Instagram, Facebook, TikTok, YouTube or all of them?

What if we go back to the good old horizontal video on YouTube or stream on Twitch?

I didn't even mention Discord and LinkedIn.

So many possibilities... to be continued. I'm looking forward to see how the social media landscape will evolve in 2023!